Marketing Manager (m/w/d) für digitale Inhalte und Videoproduktion
Core
Develops target-group-appropriate digital content (website, social media, video) and manages the digital presence of a software company.
Role type
Marketing Manager (digital content & video production)
Builds
Website content, LinkedIn posts, YouTube videos, explainer videos, software demos, and interviews.
Domain
B2B Software / IT
Deliverable
product features
Required skills
Content marketing, video production (editing, audio, subtitles), social media management, CMS, graphic/video software, SEO, complex topic simplification
Preferred skills
ERP systems, GEO, AI-driven marketing tools, B2B marketing, complex product marketing
Responsibilities
Plan and execute topics and publications for website, LinkedIn, and YouTube; Write target-group-appropriate technical texts and project reports; Produce and edit explainer videos, software demos, and interviews independently; Coordinate with internal experts to clarify technical information; Optimize content for search engines and AI-driven answer systems; Analyze reach, interactions, and inquiries to derive improvements.