Manager Content & SEO/GEO (m/w/d)
Core
Develop digital content for Motel One's brands across websites, search engines, and AI systems, ensuring relevance and visibility through SEO/GEO and data-driven performance analysis.
Role type
Manager, Content & SEO/GEO
Builds
Digital content for motel-one.com, the-cloud-one.com, and the beOne App
Domain
Hospitality + Digital Marketing
Required skills
Content marketing, SEO/GEO, Online marketing, CMS management (Typo3), Web analytics, Keyword research, Competitive analysis, Storytelling, Data analysis, Vendor management
Preferred skills
GEO (Generative Engine Optimization), AI Search optimization, LLM content optimization
Technologies
Typo3, Google Analytics, Google Search Console
Responsibilities
Develop and optimize content and landing pages; conduct keyword and competitive analyses; manage external agencies and partners; analyze content performance and create reports; plan editorial themes and content strategies.
Seniority
Manager, hands-on leadership