Social Media Manager
Core
Social lead for a global beauty and wellness brand, overseeing social media presence, content, and influencer partnerships across 3 product brands.
Role type
Senior Social Media Manager (Strategy & Team Lead)
Builds
Social-first strategies, content campaigns, and influencer partnerships for beauty and wellness brands
Domain
Beauty and wellness industry, digital marketing
Deliverable
product features
Required skills
Social media strategy, influencer management, team leadership, client relationship management, content development, trend analysis, consumer insights, analytical reasoning, digital media expertise
Preferred skills
Experience with Instagram and TikTok, knowledge of new content solutions and technology, connection with entertainment and pop culture
Technologies
Instagram, TikTok
Responsibilities
Align and implement social-first strategy with the strategy lead, manage and lead an internal team of social media specialists, oversee client relationship building, provide perspective on social and content industry trends, drive thought leadership on content and engagement, cultivate relationships with 3rd party content providers, strategize with clients on brand social initiatives
Seniority
Senior, hands-on IC with team leadership