Perfomance Marketing Manager (m/w/d)
Core
Develop and execute creative content concepts for digital communication channels and optimize social media activities based on key metrics.
Role type
Performance Marketing Manager
Builds
Digital communication campaigns, social media activities, employer branding content
Domain
B2B Marketing, Digital Media
Deliverable
product features
Required skills
Content strategy, Social media management, Performance marketing, Google Analytics, Ads tools, Graphic design tools, Data analysis
Preferred skills
B2B experience, Trend analysis, Project coordination
Responsibilities
Develop and implement creative content concepts for various digital channels, Plan and optimize social media activities based on KPIs, Create and evaluate target-group-specific content for social media, website, campaigns, and employer branding, Monitor trends and derive new ideas for brand development, Coordinate marketing projects and collaborate with internal departments