Marketing Manager (m/w/d) für digitale Inhalte und Videoproduktion
Core
Develops target-group-appropriate content for website, social media, and video to actively shape the digital presence of a software company.
Role type
Marketing Manager (digital content and video production)
Builds
Website content, LinkedIn posts, YouTube videos, explanatory videos, software demos, and interviews.
Domain
B2B Software / Digital Marketing
Deliverable
product features
Required skills
Content strategy, copywriting, video production (editing, audio, subtitles), social media management, CMS, graphic design, SEO, complex topic simplification
Preferred skills
B2B/IT marketing experience, ERP systems, GEO, AI-driven marketing tools, software interest
Responsibilities
Plan and execute topics and publications for website, LinkedIn, and YouTube; Write target-group-appropriate technical texts, contributions, and project reports; Produce and edit explanatory videos, software demos, and interviews independently; Coordinate with internal experts to clarify technical information; Optimize content for search engines and AI-driven answer systems; Analyze reach, interactions, and inquiries to derive improvements.