AI Automation Lead

## About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We're building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. ## Why Trafilea We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. * 🚀 We build and scale our own brands. * 🦾 We invest in AI and automation like few others in eCom. * 📈 We test fast, grow fast, and help you do the same. * 🤝 Be part of a dynamic, diverse, and talented global team. * 🌍 100% Remote, USD competitive salary, paid time off, and more. ## Job Responsibilities * Design and execute the AI automation roadmap across the organization * Map and redesign end-to-end processes to unlock automation opportunities * Identify and prioritize high-impact (20/80) leverage points * Build or orchestrate AI agents, LLM workflows, and automation systems (RAG, APIs, pipelines) * Define governance, monitoring, and performance frameworks for AI systems * Drive cross-functional adoption across Product, Marketing, Ops, and Data * Lead technical decision-making, balancing innovation with scalability and reliability * Establish KPIs, dashboards, and reporting systems to measure impact * Improve workflows to accelerate time-to-production (2x speed) * Build, mentor, and scale a high-performing AI team ## Requirements * 5+ years leading high-performance tech teams in dynamic environments * Strong experience in AI/ML systems (LLMs, APIs, automation workflows, MLOps) * Proven ability to design scalable architectures and distributed systems * Hands-on experience with tools such as LangChain, AWS, FastAPI, Node.js or similar * Strong systems thinking and ability to connect technology with business outcomes * Data-driven mindset with experience defining and tracking KPIs and performance metrics * Comfortable operating in ambiguity and fast-changing environments * Excellent communicator, able to translate complex AI concepts into business value * Strong ownership, prioritization (20/80), and execution skills