Public Relations Manager
Core
Lead product communications and reputation management for BYD and DENZA electric vehicles in Australia.
Role type
Public Relations Manager
Builds
Brand visibility, media presence, and public perception for zero-emission vehicle brands.
Domain
Automotive / New Energy Vehicles
Deliverable
product features
Required skills
Media relations, crisis communication, strategic communications planning, launch management, press release writing, social media collaboration, agency management, data analysis
Preferred skills
Automotive industry experience, new energy vehicle technology knowledge, relationship building with journalists
Technologies
Microsoft Office, PowerPoint, social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok)
Responsibilities
Manage media relations and build journalist relationships; develop and execute PR plans and launch strategies; monitor media sentiment and manage reputation risks; coordinate press fleet logistics; liaise with external agencies and suppliers.
Seniority
Mid-Senior, hands-on IC