Head of Events & Brand Experience (m/w/d)
Core
Translate brand strategy into concrete experiences at relevant touchpoints and develop a cross-brand Brand Experience vision and roadmap.
Role type
Head of Events & Brand Experience
Builds
Cross-brand events, exhibitions, sponsorships, and POS projects
Domain
Industrial flooring systems and machinery
Deliverable
product features
Required skills
Brand strategy translation, cross-functional team leadership, data-driven analysis, budget management, stakeholder management
Preferred skills
International experience, long-term strategic thinking, interdisciplinary collaboration
Technologies
None stated
Responsibilities
Develop cross-brand Brand Experience vision and roadmap with KPIs, establish processes and governance for Brand Experience, manage cross-brand and data-driven POS projects, exhibitions, and sponsorships, lead disciplinary and functional teams within a matrix organization, collaborate strategically with business units and country teams, create persuasive presentation materials, manage budget
Seniority
Senior, hands-on IC
