Kaufmann/-frau - Marketingkommunikation
Core
Translating the brand's story of natural wood, craftsmanship, and sustainability into the digital world through email marketing, website management, and content planning.
Role type
Marketing Communications Specialist (Digital)
Builds
Newsletter campaigns, website content, and digital brand presence for a premium interior design brand.
Domain
Consumer Goods / Interior Design / Digital Marketing
Deliverable
product features
Required skills
Email marketing strategy, Content Management Systems (CMS), Content planning, Performance analysis, SEO basics, Social media support, Storytelling, Brand voice management, Design tool proficiency
Preferred skills
Experience with premium/interior brands, 3D tour management
Technologies
Newsletter marketing tools, CMS, Google Business Profile
Responsibilities
Develop and execute newsletter concepts including segmentation and automation; Plan and publish website content aligned with campaigns; Monitor and report on digital performance to drive optimization; Support social media, SEO, and Google profile management.
