Product Manager Insurance - Digital Sales (w/m/d)
Core
Product Manager driving digital sales strategies, customer journeys, and campaign optimization for insurance products.
Role type
Product Manager (Digital Sales)
Builds
Digital insurance sales strategies, customer journeys, and commercial campaigns
Domain
Insurance / Digital Sales
Deliverable
product features
Required skills
Digital marketing, Sales flow optimization, Customer journey mapping, Data analysis, Campaign management, Stakeholder coordination
Preferred skills
Insurance industry experience, Banking experience, Quantitative analysis
Technologies
None stated
Responsibilities
Analyze market trends and customer behavior to define digital insurance sales strategies; Design and manage commercial campaigns and digital contact strategies; Define and prioritize the digital roadmap including delivery planning; Translate data insights into actionable measures to optimize conversion and growth; Coordinate between insurance and digital sales teams to achieve strategic goals.