Vice President, Global Brand Communications, Lifestyle Fragrance Brands
Core
Lead strategic communications and global brand storytelling for the Lifestyle Fragrance portfolio (Jo Malone London, KILIAN PARIS, Editions de Parfums Frédéric Malle), driving earned media impact and cultural relevance.
Role type
Senior Vice President, Global Brand Communications
Builds
Global brand narratives, press strategies, and cultural moments for luxury fragrance brands
Domain
Luxury beauty and fragrance
Required skills
Strategic communications, global press strategy, brand storytelling, media relationship management, portfolio prioritization, executive positioning, cultural relevance, earned media generation
Preferred skills
Luxury industry experience, fragrance category expertise, influencer strategy, cross-functional leadership
Technologies
None stated
Responsibilities
Lead global brand storytelling and press strategy for the Lifestyle Fragrance portfolio; Serve as communications lead for the Fragrance Atelier in Paris; Establish portfolio-level communications priorities and resource allocation; Own the global press strategy for product launches and major brand moments; Build founder and perfumer visibility through media placements and speaking engagements; Drive awareness for high-impact projects like limited-edition collaborations
Seniority
Vice President, strategic leadership