Director, Conferences Marketing, Web Strategy
Core
Lead the strategy, planning, optimization, and evolution of conference websites and digital experiences to support attendees, speakers, sponsors, and exhibitors throughout the event lifecycle.
Role type
Director, Web Strategy & Digital Experience
Builds
Conference microsites, digital event platforms, and attendee journey experiences
Domain
Event Management / Digital Experience
Deliverable
product features
Required skills
Digital strategy, user experience (UX), web analytics, SEO, information architecture, stakeholder management, team leadership, project management, content architecture
Preferred skills
Adobe Experience Manager (AEM), Adobe Experience Cloud ecosystem
Technologies
AEM, Adobe Experience Cloud
Responsibilities
Define strategic vision and experience principles for conference sites; Establish standardized web analytics frameworks and reporting; Develop scalable templates and content models; Manage cross-functional relationships with IT, Product, and Marketing; Mediate competing priorities across event milestones; Evaluate and modernize CMS structures and workflows.
Seniority
Director, strategic leadership & team management
