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Lead Software Engineer Ads

Santa Cruz, California💼 Full-time💰 $175,000–$175,000🗓 2026-06-17 → 2026-07-31

Core

Lead a team of engineers building scalable services, APIs, and SDKs for a digital merchandising and advertising platform connecting consumers with local dispensaries and brands.

Role type

Lead Software Engineer (Ads/AdTech)

Builds

Digital merchandising platform, advertising product offerings, ad serving, real-time decisioning, campaign pacing, and attribution systems.

Domain

eCommerce, Cannabis industry, AdTech, Retail Media

Deliverable

production ML models | product features | infrastructure

Required skills

Team leadership and management, AdTech systems architecture, Distributed systems design, System programming (Go/Java), Database design (relational/columnar/document), Cloud infrastructure provisioning, Technical communication, Code review and standards enforcement, Performance optimization, Hiring and technical leveling

Preferred skills

Experience with retail media or marketplace advertising, Terraform, Machine Learning collaboration

Technologies

Go, Java, Terraform, Cloudformation, Relational databases, Columnar databases, Document-based databases

Responsibilities

Lead a team of 3-4 engineers, Drive architecture and design decisions for the ads platform, Work cross-functionally with Product Managers and Data Scientists, Own and evolve engineering standards, Perform design and code reviews, Identify and resolve performance bottlenecks, Partner with engineering leadership on hiring

Seniority

Senior, hands-on IC with people management

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