Founding Designer
Core
Define Leap's patient-facing design standards and end-to-end member journey to simplify complex healthcare therapies and drive member growth.
Role type
Founding Designer (Strategy & Execution)
Builds
Patient-facing experiences across marketing, onboarding, education, therapy support, and reactivation channels.
Domain
Healthcare / Specialty Pharmacy / Benefits
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
User judgment, design taste, clear communication, modern production fluency, ability to structure ambiguous problems, lifecycle marketing expertise, direct-response design, visual design craft, message hierarchy, system building, print/digital production fluency, agency management
Preferred skills
Healthcare/benefits/insurance experience, HubSpot/Customer.io/Braze/Iterable/Mailchimp/Webflow/Framer familiarity, HTML/CSS/accessibility knowledge, motion/illustration/video production, creative workflow optimization
Technologies
HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, HTML, CSS
Responsibilities
Define design standards for marketing, onboarding, education, therapy support, and reactivation; Design end-to-end member journey from awareness to reactivation; Build reusable patterns, components, templates, and QA processes; Improve member activation through high-performing direct-response creative; Simplify complex healthcare information into responsible experiences; Act as creative lead and hands-on maker coordinating cross-functional partners
Seniority
Founding, hands-on IC with strategic mandate