Digital Designer - Upstate Sport
Core
Design social-first digital assets for a women's activewear brand, balancing brand aesthetics with performance-led creative to drive engagement and commercial results.
Role type
Digital Designer (Social Media & Ecommerce)
Builds
Social media content, ecommerce assets, paid media creatives, EDMs, and campaign visuals for Upstate Sport.
Domain
Activewear / Fashion / Digital Marketing
Deliverable
product features
Required skills
Social media design, visual storytelling, brand identity management, campaign creative execution, trend analysis, platform best practices
Preferred skills
Understanding of digital behavior, adaptability, passion for wellness and movement
Technologies
Instagram, TikTok, ecommerce platforms, EDM tools
Responsibilities
Design engaging social-first creative across Instagram, TikTok, paid social, ecommerce and EDM; Create digital assets for campaigns, launches, brand moments and always-on content; Translate briefs into compelling and on-brand creative concepts; Ensure all creative feels elevated, cohesive and aligned to the Upstate Sport visual identity; Design content with a strong understanding of social trends, digital behaviour and platform best practice; Continuously explore new creative trends, formats and ideas to keep the brand visually relevant and engaging