Senior Research Scientist, Ad Measurements Science
Core
Developing end-to-end ad measurement solutions and AI tools to quantify the comprehensive impact of advertiser ad spend (online/offline) and automate customer workflows.
Role type
Senior Research Scientist (Ad Measurements Science)
Builds
Scalable measurement models, AI tools for report generation, and productionized ML solutions for advertisers.
Domain
Advertising technology, performance measurement, causal inference
Deliverable
production ML models
Required skills
Causal Inference, Generative AI, Classical Machine Learning, Natural Language Processing, Computer Vision, Big Data technologies (AWS, Hadoop, Spark, Pig, Hive), Statistical modeling, Experimentation design
Preferred skills
Discrete and continuous optimization methodologies, Converting research studies into real-world changes
Technologies
AWS, Hadoop, Spark, Pig, Hive
Responsibilities
Lead development of ad measurement models addressing full advertiser investment spectrum; Collaborate with engineering and product teams to define and implement solutions; Drive experimentation and iterative optimization of ML models; Mentor junior scientists; Engage with scientific community via publications and patents.
Seniority
Senior, hands-on IC with mentorship