Data Analyst, Engagement Analytics
Core
Analyze streaming platform engagement trends and drivers across Disney+, Hulu, and ESPN to optimize content portfolios and support business decision-making.
Role type
Data Analyst (Engagement Analytics)
Builds
Actionable insights and recommendations for content planning, partnerships, and product teams
Domain
Streaming media / Entertainment / Direct-to-consumer
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau/Looker), exploratory data analysis, metric development, data storytelling, root cause analysis
Preferred skills
Streaming media industry experience, D2C/subscription product experience, passion for TV/film/entertainment
Technologies
SQL, Tableau, Looker
Responsibilities
Support engagement trend analyses and ad hoc deep dives into content, subscriber, and product drivers; Uncover insights to optimize content portfolio for quality engagement hours; Assist in developing new metrics and analytical approaches to measure engagement trends; Synthesize complex data into actionable insights using SQL and visualization tools; Communicate findings through data storytelling in oral presentations and written reports; Build relationships with business teams to understand data needs and support analytical requests
Seniority
Mid-level, hands-on IC
