Creative Marketing Manager (m/w/d) – Design, Grafik & Print
Core
Create and manage marketing materials (text, graphics, video), plan social media and website presence, execute SEO/SEA campaigns, and develop the marketing strategy for practice management software.
Role type
Marketing Manager (Design & Print)
Builds
Marketing materials, social media content, website content, email campaigns, sales collateral, and event concepts for practice management software.
Domain
Healthcare IT / Software
Deliverable
product features
Required skills
Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, CMS, Social Media management, SEO/SEA, Web Analytics, Email marketing, Corporate Design, Market analysis, Employer branding
Preferred skills
Photography, Video production, AI tools for content creation, Legal knowledge (DSGVO, UWG), Healthcare/Software industry experience
Technologies
Adobe Creative Cloud, Canva, CMS, LinkedIn, Web Analytics tools
Responsibilities
Create marketing and communication materials (text, graphics, video); Plan and design social media presence; Optimize visibility and reach via SEO and SEA; Conceive and implement newsletters and email campaigns; Create sales collateral; Plan and organize trade fairs and events; Ensure consistent brand appearance; Analyze market, competition, and target groups; Support Employer Branding.
Seniority
Mid-level (3–5 years experience)