Social Media Manager*in (m/w/d) für Stadtwerke und Energieversorger
Core
Develop social media strategies and content for municipal utilities and energy providers across Germany, acting as a strategic lead who briefs external creatives rather than producing content in-house.
Role type
Social Media Manager (Strategic Lead)
Builds
Social media strategies, content calendars, and campaigns for utility clients
Domain
Energy sector (municipal utilities) + Digital Marketing
Required skills
Social media strategy, content planning, client management, creative briefing, trend analysis, project coordination, data analysis
Preferred skills
Experience with planning tools (Meta Business Suite), Apple devices, AI tools
Technologies
Meta Business Suite, Apple devices
Responsibilities
Develop social media strategies and editorial plans for multiple clients; Identify content themes from client operations and communications; Decide channel distribution (LinkedIn, Instagram, Facebook, TikTok); Brief photographers, videographers, and freelancers; Coordinate workflows and approvals; Analyze performance metrics to optimize communication.
Seniority
Mid-level, hands-on IC