Marketing Manager (m/w/d) – Grafikdesign & Print
Core
Create and manage marketing materials, social media presence, website content, and sales collateral for practice management software.
Role type
Marketing Manager (Graphic Design & Print)
Builds
Marketing campaigns, website content, sales brochures, and employer branding assets for B2B healthcare software.
Domain
Healthcare IT / B2B Software
Deliverable
product features
Required skills
Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, CMS, SEO/SEA, Web Analytics, Email Marketing, Event Planning, Brand Management, Market Analysis, German (fluent)
Preferred skills
Photography, Video Production, Legal Marketing Knowledge (GDPR, UWG), Healthcare/Software Industry Experience
Technologies
Adobe Creative Cloud, Canva, CMS, LinkedIn, Web Analytics Tools
Responsibilities
Create marketing and communication materials (texts, graphics, videos); Plan and design social media presence; Maintain and develop the website; Optimize visibility via SEO and manage SEA campaigns; Conceive and implement newsletters; Create sales collateral; Plan and organize trade fairs and events; Ensure consistent brand appearance; Analyze market and competition; Support employer branding.