Referent*in Webmanagement & Conversion (w/m/d)
Hybrid
Core
Manage and continuously develop the company's web presence, optimize digital customer journeys for conversion, and coordinate web projects and content.
Role type
Web management and conversion specialist
Builds
Websites, landing pages, and digital customer journeys
Domain
Utilities / Energy sector
Required skills
TYPO3, WordPress, HTML, CSS, JavaScript, SEO, Web analytics, UX/UI, Accessibility
Preferred skills
Project management, Agency coordination, Data analysis
Responsibilities
Maintain and technically develop websites; Analyze digital funnels to identify and remove conversion barriers; Plan and coordinate web projects and landing pages; Analyze web and performance metrics to drive optimization; Act as central contact for web issues and collaborate with IT, Legal, and Marketing.
Seniority
Mid-level (3+ years experience)