Social Media Manager (m/w/d)
Core
Manage and grow the AOK Rheinland-Pfalz/Saarland social media channels (including TikTok) by creating, filming, and editing video content, planning marketing campaigns, and analyzing performance to drive strategy.
Role type
Social Media Manager (Marketing)
Builds
Social media content, video assets, marketing campaigns, and performance reports for the AOK health insurance organization.
Domain
Healthcare / Digital Marketing
Required skills
Social media strategy, video production (filming/editing), content creation, campaign management, performance analysis, project management, stakeholder consulting
Preferred skills
Bachelor's degree in Digital Media, Media Studies, Business Administration, Marketing, or Communication Sciences
Technologies
TikTok, social media platforms, video editing tools
Responsibilities
Manage social media channels and develop them continuously; create creative content ideas and editorial content; conceive, film, and edit videos; support planning and execution of marketing campaigns; monitor, analyze, and report on campaign performance; derive actionable recommendations from data; consult leadership on online marketing and digital communication.
Seniority
Mid-Senior, hands-on IC