Global Social Media Manager*
Core
Develop and execute global social media strategies for corporate, product, and employer brands in a B2B environment, managing content, campaigns, and community engagement across multiple channels.
Role type
Global Social Media Manager (B2B)
Builds
Global social media presence, content, and campaigns for corporate, product, and employer brands
Domain
B2B Marketing / Digital Communications
Deliverable
product features
Required skills
Global social media strategy, B2B marketing, content creation (text, image, video), community management, influencer marketing, social listening, data analysis, budget planning, agency management, AI tool integration
Preferred skills
Experience in digital or social media agency, cross-channel strategy, stakeholder consulting, innovation in marketing formats
Technologies
Social media management tools, content planning tools, campaign management tools, AI applications
Responsibilities
Develop global social media strategies, manage social media channels and content calendars, build employee advocacy and influencer programs, consult stakeholders on social media usage, plan and publish high-quality content, execute B2B campaigns, analyze KPIs and optimize performance, manage social listening and reputation processes, establish social media guidelines and governance, manage budgets and agencies, integrate new formats and AI technologies
Seniority
Mid-Senior, hands-on IC