Brand & Social Manager (m/w/d)
Core
Develop VIVIL's digital brand management, ensuring consistent communication across Shop, Amazon, Social Media, and Email while building brand equity and community.
Role type
Brand & Social Manager
Builds
Digital brand presence, social media channels, influencer campaigns, and community engagement for a confectionery brand
Domain
Consumer Packaged Goods (Confectionery) / Digital Marketing
Deliverable
product features
Required skills
Brand management, Social media strategy, Influencer management, Agency management, Brand tracking, Content strategy, Tone of voice definition, Data analysis
Preferred skills
Experience in digital brand building, Brand research
Technologies
Social media platforms, E-commerce platforms (Shop, Amazon), Brand tracking tools
Responsibilities
Develop digital brand management strategy, Define brand attributes and tone of voice, Manage social media channels and content calendar, Build and manage influencer and community relationships, Analyze brand perception and engagement metrics, Create and enforce brand guidelines