Web & Digital Marketing Manager (m/w/d)
Core
Lead and execute end-to-end web projects for clients, defining strategy, content, and design to achieve measurable business goals like leads, sales, or applications.
Role type
Senior IC Web & Digital Marketing Manager
Builds
Custom websites and digital customer journeys for B2B clients using the TYRIOS platform
Domain
Digital Marketing / Web Development / B2B Services
Required skills
Marketing strategy, Storytelling, UX/UI design, SEO fundamentals, Content creation, Client consulting, Project management, Data analysis (KPIs), CMS usage, Visual design sense
Preferred skills
HTML/CSS, Figma, Graphic design, Video editing, Web analytics, Conversion optimization, AI tools
Technologies
TYRIOS platform, CMS systems, Figma, HTML, CSS/SCSS, Web Analytics tools
Responsibilities
Consult clients and analyze requirements, Define measurable goals and KPIs, Develop site structure and customer journey, Create story and core content, Implement websites using TYRIOS, Optimize user flow and conversion, Integrate media assets, Ensure quality before launch, Analyze post-launch results
Seniority
Senior, hands-on IC