Marketing Manager (m/w/d)
Core
Onsite Marketing Manager responsible for optimizing e-commerce shop navigation, filter functions, and product presentation to enhance the digital customer journey and product experience.
Role type
Onsite Marketing Manager (Product Content & Experience)
Builds
Optimized e-commerce navigation, filter functions, and product presentation for the Witt Group's online shops.
Domain
E-Commerce, Product Content Management
Deliverable
product features
Required skills
E-commerce onsite management, product data management, navigation optimization, filter function design, product attribute mapping, image quality management, performance data analysis, stakeholder management, strategic planning, CMS usage
Preferred skills
Experience with product presentation, data-driven decision making, user guidance mechanisms in e-commerce
Technologies
Content Management Systems (CMS), Product Data Management Systems (PIM)
Responsibilities
Implement and manage onsite marketing projects and feature developments; define requirements with interdisciplinary teams; optimize shop navigation and filters; manage product attributes and ensure correct mapping; control and optimize product image and label presentation; analyze performance data to identify optimization potentials.
Seniority
Mid-level, hands-on IC