Marketingmitarbeiter Customer Journey, Automatisierung & KI (m/w/d)
Core
Data-driven analysis and optimization of the entire customer journey, including touchpoints like websites, forms, email campaigns, and sales/service contacts.
Role type
Marketing analyst specializing in customer journey optimization, automation, and AI implementation
Builds
Optimized customer touchpoints, automated workflows, and AI-driven marketing applications
Domain
Travel industry + Marketing analytics & AI
Deliverable
production ML models
Required skills
Data analysis, SQL, Google Analytics, Power BI, Excel, workflow automation, AI model evaluation, KPI tracking, cross-functional coordination
Preferred skills
Data warehousing experience, technical learning agility
Technologies
Google Analytics, Power BI, SQL, Excel
Responsibilities
Analyze customer journey data to derive optimization measures; Test and evaluate AI applications for marketing; Coordinate implementation of improvements with internal teams; Identify and automate repetitive or error-prone tasks; Document standards and train the team on new tools
Seniority
Mid-level, hands-on IC