Marketing Manager (m/w/d) – Content & Video B2B
Core
Create and manage B2B content (text, video, social media) to promote PRODAT ERP software solutions to mid-market manufacturing clients.
Role type
B2B Content & Video Marketing Manager
Builds
LinkedIn posts, YouTube videos, website articles, and project reports for PRODAT ERP
Domain
ERP software / Manufacturing digitalization
Required skills
B2B content strategy, video production (editing, scripting, recording), copywriting, SEO, social media management, CMS proficiency, data analysis
Preferred skills
GEO (Generative Engine Optimization), AI tool usage, technical understanding of ERP software
Responsibilities
Develop editorial calendars for LinkedIn, YouTube, and website; write technical articles and translate complex topics into clear content; produce explanatory videos and demos; optimize content for search engines and AI systems; analyze performance metrics to drive improvements
Seniority
Mid-level, hands-on IC