Expert Digital Marketing & Social Media (m/w/d)
Core
Strategically and operationally expand social media channels, develop brand presence, create attention-grabbing content, and build an active community for Gabor shoes.
Role type
Senior digital marketing & social media specialist
Builds
Social media presence, content assets (posts, reels, stories, videos), and community engagement for Gabor footwear brands
Domain
Footwear retail / Digital marketing
Deliverable
product features
Required skills
Social media strategy, content creation, community management, data analysis, influencer marketing, visual storytelling, social media tools, trend identification
Preferred skills
Photo and video editing, experience with Pinterest and TikTok
Technologies
Instagram, Facebook, LinkedIn, Pinterest, TikTok, social media management tools, analytics tools
Responsibilities
Develop and implement social media strategy, create content plans and hooks, manage and moderate community interactions, analyze performance KPIs and derive recommendations, coordinate posts and multimedia assets, build relationships with creators
Seniority
Senior, hands-on IC