Content-Manager mit SEO/GEO-Fokus (m/w/d)
Core
Creating and optimizing shop content (product/category texts, themes) to improve visibility in search engines and AI-driven answer systems for a B2B/B2C online store.
Role type
Content Manager (SEO/GEO focus)
Builds
Product and category descriptions, thematic content, and brand narratives for an online shop
Domain
E-commerce / Traffic safety equipment
Deliverable
product features
Required skills
SEO and GEO expertise, content creation and optimization, data analysis, copywriting, collaboration with product data managers and photographers
Preferred skills
Experience with SEO/content/analysis tools, analytical thinking, independent work
Technologies
SEO tools, GEO tools, content analysis tools
Responsibilities
Create and optimize central shop content, develop existing texts and build new relevant content, collaborate with product data manager and photographer, analyze content and implement optimization measures, optimize search result snippets, build organic visibility
Seniority
Mid-level, hands-on IC