(Junior) Brand Manager (m/w/i)
Core
Develop and implement brand strategies and marketing measures across the product lifecycle, including market analysis, competitive observation, and growth identification.
Role type
Junior Brand Manager
Builds
Marketing plans, brand strategies, and targeted content for various communication channels
Domain
Healthcare / Pharma
Deliverable
product features
Required skills
Strategic planning, market analysis, budget management, project management, content development, stakeholder collaboration
Preferred skills
Knowledge of healthcare/pharma industry, English proficiency, MS Office skills
Responsibilities
Create marketing plans including marketing mix and sales planning, analyze market and brand KPIs, lead external agencies, identify new growth opportunities, execute market research projects, develop target-group-specific content, manage project budgets
Seniority
Junior, entry-level professional