job-online-marketing-manager-content-seo-m (m/w/d)
Core
Develop high-quality B2B content (articles, stories, use cases, landing pages) and manage SEO strategy to increase organic visibility for Professional ERP software solutions.
Role type
Senior B2B Content & SEO Manager
Builds
Organic search visibility, educational content library (ERP Lexicon), and lead-generating landing pages for mid-market ERP clients
Domain
B2B SaaS / Enterprise ERP
Required skills
B2B content strategy, SEO & keyword research, content management systems (CMS), data analysis for SEO, storytelling, redaction planning, conversion optimization
Preferred skills
Growth marketing, AEO/GEO optimization, experience with ERP industry, proven track record in brand visibility
Technologies
CMS, Web analytics tools, SEO platforms
Responsibilities
Develop and execute content and SEO strategy, create high-quality business content and landing pages, manage editorial calendar, analyze visibility and conversion metrics, optimize content for search and readability, collaborate with technical teams to translate complex topics
Seniority
Senior, hands-on IC