Marketing-/Social-Media Manager (m/w/d)
Core
You serve as the strategic and operational interface between clients and tailored digital campaigns, managing social media presence and performance.
Role type
Senior Marketing Manager (Social Media)
Builds
Social media campaigns, content, and community engagement for client brands
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Social media strategy, content creation, community management, campaign planning, performance analysis, trend analysis
Preferred skills
Experience in an agency, creativity, technical knowledge of social media tools, data-driven mindset
Technologies
Meta Business Manager, LinkedIn Campaign Manager, Hootsuite
Responsibilities
Develop platform-specific content for Instagram, Facebook, LinkedIn, TikTok; Create individual social media concepts aligned with client goals; Manage client communities and respond to feedback; Plan and execute social media campaigns; Analyze KPIs and present actionable recommendations; Monitor trends and advise clients on innovative approaches