Marketing Automation & Data Specialist (m/w/d)
Core
Automating marketing data processes, building data pipelines, and integrating ML models to optimize campaign performance and enable data-driven decisions.
Role type
Marketing Automation & Data Engineer
Builds
Automated data pipelines, tracking infrastructure, and predictive analytics models for marketing teams
Domain
Digital Marketing & Data Engineering
Deliverable
production ML models
Required skills
Python (Pandas, NumPy, Scikit-learn), SQL, Google BigQuery, AWS, MongoDB, Google Tag Manager, Google Analytics, API integration, A/B testing, Predictive Analytics
Preferred skills
Machine Learning, Statistical Analysis, Agile methodologies
Technologies
Python, Pandas, NumPy, Scikit-learn, Google BigQuery, AWS, MongoDB, Google Tag Manager, Google Analytics, Jira, GitHub
Responsibilities
Develop Python scripts and workflows to automate recurring marketing data processes; Build and maintain data pipelines aggregating data from multiple marketing channels; Optimize tracking architecture and tag management for performance channels; Integrate machine learning models for predictive analytics and campaign optimization; Develop monitoring and alerting systems for data infrastructure reliability
