Product Marketing Manager
Core
Chief product evangelist creating content, messaging, and campaigns to accelerate awareness, adoption, and advocacy for TrustArc's privacy management platform.
Role type
Product Marketing Manager (Full Stack Content Strategist)
Builds
Product launches, positioning, sales materials, demand generation campaigns, and thought leadership content for global privacy compliance software.
Domain
Data Privacy / SaaS / B2B
Deliverable
product features
Required skills
Product marketing strategy, full-range content creation (ebooks, blogs, videos, emails), A/B testing and optimization, market and competitive research, project management, technical concept distillation, sales enablement.
Preferred skills
SaaS or B2B experience, online privacy domain knowledge.
Technologies
None explicitly stated
Responsibilities
Deliver high-quality messaging and positioning; create content for product launches and demand generation; write and A/B test website content; manage product demo videos; conduct market and competitive research; educate sales teams on product messaging; lead product marketing activities for launches; partner with privacy experts and agencies; lead company research projects for thought leadership.
Seniority
Mid-level (3+ years experience)
