Brand Advocacy Program Specialist
Core
Launch, operate, and grow a brand ambassador program to turn passionate customers into engaged advocates and creators.
Role type
Brand Advocacy Program Specialist
Builds
Brand ambassador program, advocate challenges, and community engagement campaigns
Domain
Marketing / Social Media / Creator Economy
Deliverable
product features
Required skills
Advocate onboarding, challenge management, content compliance review, UGC identification, program metrics analysis, cross-functional collaboration
Preferred skills
Social media platform expertise, project coordination, CRM usage, AI workflow adoption
Technologies
Duel platform, CRM tools, ticketing platforms, social media channels (Instagram, TikTok, Pinterest, YouTube Shorts, Facebook)
Responsibilities
Guide new advocates through onboarding and first activities; Build and maintain advocate challenges; Monitor advocate progression and program health; Review submissions for compliance and affiliate link inclusion; Identify high-quality UGC for cross-channel use; Collaborate with Social Media Manager on campaign execution; Analyze performance data to optimize engagement and revenue.
Seniority
Mid-level, hands-on IC