Social Media & Content Specialist
Core
Create and publish short-form video content (Reels, TikToks, Stories) for TikTok and Instagram to build an organic social presence for a gelato brand.
Role type
hands-on social media content creator
Builds
organic social content pipeline (short-form video, stories, captions)
Domain
food & beverage / social media
Required skills
hands-on filming, photography, video editing, copywriting, social analytics, trend identification, on-camera presence
Preferred skills
experience with CapCut or Premiere Pro, understanding of TikTok/Instagram platform behaviors, ability to work in stores
Technologies
CapCut, Premiere Pro, mobile phones, lightweight production equipment
Responsibilities
Concept, shoot, edit, and publish Reels, TikToks, Stories, and other short-form content; find and tell stories from stores, kitchen, and customers; write hooks, scripts, captions, and on-screen copy; manage social content calendar; track performance and test creative approaches; engage with community to identify UGC opportunities
Seniority
Mid-level, hands-on IC