Media Relations Lead (Social Media)
Core
Lead the NSW EPA's media and social media functions, delivering strategic communications, digital storytelling, and issues management to protect the environment and support the community.
Role type
Senior media relations and social media lead (government)
Builds
Integrated media and social media strategies, high-quality content, and stakeholder engagement programs
Domain
Environmental regulation + Government communications
Deliverable
product features
Required skills
Strategic media management, social media strategy development, stakeholder management, team leadership, issues management, reputation management, content planning across multiple channels, crisis communication, relationship management with Ministerial offices and media
Preferred skills
Experience in high-risk/sensitive community issues, digital storytelling, managing competing priorities, after-hours responsiveness
Technologies
Social media platforms, content management systems, digital storytelling tools
Responsibilities
Develop and oversee organizational and ministerial communications plans; lead media and social media functions; manage stakeholder needs; deliver daily media objectives; coordinate proactive and reactive media materials; support issues management during fast-moving situations
Seniority
Senior, hands-on IC with team leadership
