Specialist, Marketing Data Information Management
Core
Develop and support marketing information capabilities and insights for production or internal business partners by analyzing data, building statistical models, and driving marketing action through data interpretation.
Role type
Specialist, Marketing Data Information Management (Analytics & Insights)
Builds
Data-driven marketing strategies, statistical models, and business intelligence solutions
Domain
Insurance / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, statistical modeling, regression analysis, decision trees, multivariate analysis, business intelligence, database warehousing, qualitative/quantitative research methodologies
Preferred skills
Post-graduate studies, Agile methodology, machine learning model definition
Technologies
SQL, Python, statistical software
Responsibilities
Develop and maintain intermediate statistical models; interpret statistical/analytical results to drive business objectives; build data visualization to support business needs; design and implement qualitative and quantitative research projects; document business rules and analytic requirements; facilitate business implementation planning sessions.
Seniority
Specialist, Individual Contributor