Influencer Performance Creative
Core
Transform influencer advertising into a growth engine by combining creative strategy, performance analysis, and experimentation to maximize campaign impact across multiple markets.
Role type
Influencer Performance Creative (Senior IC)
Builds
High-performing influencer content and advertising campaigns for gaming and consumer markets
Domain
Digital Marketing / Influencer Marketing / Gaming
Required skills
Creative brief development, A/B testing design, Campaign performance analysis, Budget management, YouTube advertising, AI tool utilization, Market research, Cross-functional collaboration
Preferred skills
B2C brand experience, Multi-market campaign management, Large content team experience
Technologies
YouTube Ads, AI analytics tools
Responsibilities
Conduct competitor and market research to identify emerging advertising trends and effective formats. Develop a high volume of actionable creative briefs for influencers tailored to different countries and gaming categories. Review influencer content and provide constructive feedback to improve creative quality and performance. Design, implement, and manage A/B tests across creatives, markets, and categories. Analyze campaign and creative performance through KPIs and structured experimentation. Manage and optimize influencer advertising budgets, including YouTube advertising spend. Leverage AI tools to analyze performance data and improve operational efficiency. Communicate creative performance insights to influencer managers, media buyers, and leadership. Collaborate with influencer managers, media buyers, and content creators to align creative strategy with business objectives.