Communications & Marketing
Core
Create and manage marketing campaigns, digital content, and community engagement initiatives to promote a Victorian government school and increase enrolment.
Role type
Marketing and Communications Specialist
Builds
Marketing campaigns, digital content, promotional materials, and community engagement programs
Domain
Education / Public Sector
Deliverable
product features
Required skills
Content creation, social media management, graphic design, copywriting, event coordination, data analysis, project management
Preferred skills
Photography, videography, digital asset management, stakeholder relationship building
Technologies
Microsoft 365, Canva, Adobe Creative Suite, CMS platforms, social media management tools
Responsibilities
Develop and implement marketing strategies to drive school enrolment; create and distribute newsletters, website content, and media releases; manage social media channels and monitor engagement; coordinate school events and prospective family activities; maintain digital asset libraries and track campaign metrics.
Seniority
Mid-level, hands-on IC