VM & Commercial Lead
Core
Technical specialist ensuring optimized commercial actions and elevated customer experience within physical stores by aligning Visual Merchandising (VM) execution with commercial plans.
Role type
Senior Visual Merchandising & Commercial Lead
Builds
In-store visual presentation, commercial activation plans, and product display strategies
Domain
Retail / Fashion
Deliverable
product features
Required skills
Visual Merchandising expertise, commercial planning, stakeholder alignment, analytical ability, team leadership, trend awareness
Preferred skills
Experience driving commercial impact, upskilling VM teams, knowledge of physical store identity
Technologies
None stated
Responsibilities
Act as operational bridge between VM and commercial functions; communicate VM perspective in planning meetings; align VM priorities with market plans; support store teams on commercial priorities and activation plans; steer and educate VM teams on optimizing visual presentation; collaborate on in-store material; follow up on VM standards implementation in stores; share visual standards and best practices with teams.
Seniority
Senior, hands-on IC