Social Media Creative Director
Core
Lead creative direction for client social media campaigns, translating briefs into platform-native concepts and production-ready assets using AI tools.
Role type
Senior IC social media creative director
Builds
Social media campaigns and content assets for diverse clients
Domain
Digital marketing / Social media
Deliverable
product features
Required skills
Social media strategy, creative direction, AI creative tools (image/video generation), storyboarding, visual communication, team leadership, platform-native content formats
Preferred skills
Paid social performance metrics, GCC/MENA market content experience
Technologies
AI image-generation, video-generation, generative editing, AI-assisted storyboarding
Responsibilities
Review and interpret client briefs to identify objectives and brand requirements; Develop social media strategies and creative concepts; Translate strategy into clear creative direction covering mood, tone, and visual treatment; Create detailed storyboards and shot breakdowns; Use AI tools to prototype concepts and provide visual references to production teams; Monitor and promote emerging AI creative technologies; Brief and direct designers, videographers, and editors; Review work in progress and guide iterations; Coordinate creative timelines with stakeholders; Present concepts to clients and internal teams.
Seniority
Senior, hands-on IC