Acquisition Manager
Core
Develop and execute a company-wide marketing acquisition strategy across digital and traditional channels to increase new matters for a personal injury and class actions law firm.
Role type
Senior marketing manager (acquisition/growth)
Builds
Data-led marketing plans and campaigns
Domain
Legal services / Personal injury
Deliverable
product features
Required skills
Marketing strategy development, team management, agency relationship management, digital and traditional media planning, data analysis, KPI reporting, market analysis
Preferred skills
Experience in legal marketing, growth-driven planning
Technologies
SEM, Social media platforms, Video, Audio, Native advertising, Display advertising
Responsibilities
Create acquisition marketing strategy aligned with company goals, develop growth-driven marketing plans, manage and develop the marketing team, coordinate execution of digital/social and general acquisition initiatives, manage creative and media agency relationships, analyze marketing effectiveness and produce KPI reports, collaborate on integrated marketing strategies and market analysis
Seniority
Senior, hands-on IC