ALTERNANCE Chargé(e) de Marketing et Communication – Westfield La Part Dieu et Confluence – (F/H)
Core
Marketing and communication manager for premium shopping centers, driving annual marketing plans, events, digital strategy, and customer loyalty programs.
Role type
Marketing and Communication Manager (Internship)
Builds
Marketing campaigns, events, digital channels, and customer loyalty programs for shopping centers
Domain
Retail / Real Estate / Shopping Centers
Deliverable
product features
Required skills
Strategic planning, event management, digital marketing, CRM management, stakeholder management, project management, data analysis, vendor management
Preferred skills
Creativity, agility, field work, team collaboration
Technologies
Word, Excel, PowerPoint, Facebook, Instagram
Responsibilities
Build and implement annual marketing action plans; Design and manage event policies and partnerships; Develop media, PR, and influencer strategies; Pilot digital strategy and social media channels; Manage CRM database and loyalty programs; Support retail tenants in marketing initiatives; Manage communication agencies and vendors
Seniority
Junior, Intern