CORP - Regional Specialist, Organic Cont
Core
Strategic driver of the brand's organic digital presence for 3-4 assigned homebuilding divisions, managing non-paid content across social platforms and local search profiles.
Role type
Senior Social Media Content Specialist
Builds
Organic social media campaigns, community engagement strategies, and local search visibility for homebuilding communities.
Domain
Real Estate / Homebuilding
Deliverable
product features
Required skills
Social media content creation, workflow management, audience engagement, brand consistency, data analysis, Google Business Profile management
Preferred skills
Meta platform expertise, Sprinklr usage
Technologies
Meta, LinkedIn, TikTok, YouTube, Google Business Profiles, Canva, Sprinklr, Air Table, Crooze
Responsibilities
Lead execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube; Develop and oversee content creation workflows using Canva templates; Monitor, analyze, and engage with audiences to foster community connection; Champion regional visibility through tailored organic campaigns; Drive content strategy via Air Table planning; Oversee regional asset libraries in Crooze; Lead performance reviews of organic channels; Provide insight-driven recommendations to optimize content mix; Own optimization of Google Business listings; Lead review response strategy.
Seniority
Senior, hands-on IC